Organizational Survival Strategies: A Case Study of Nazarbayev University in Higher Education

Abstract

The survival of institutions in the competitive landscape of higher education hinges significantly on their strategic adaptability and innovative practices. Nazarbayev University, a beacon of educational excellence in Kazakhstan, serves as an exemplary case study for analyzing survival strategies within the sector. This research delves into how Nazarbayev University has navigated the complexities of the higher education system, particularly focusing on its navigation systems as a pivotal survival strategy. The study employs a descriptive qualitative methodology, utilizing archival data from multiple online publications, to unearth the strategic maneuvers employed by the university to maintain its competitive edge and relevance in the face of global educational dynamics. The analysis highlights several critical strategies such as strategic partnerships, technological integration, and comprehensive talent management, which have enabled the university to not only survive but thrive in an era marked by rapid changes and uncertainty. The findings underscore the importance of a robust navigational system that guides strategic decisions and fosters a culture of continuous innovation, positioning Nazarbayev University as a model for other institutions aspiring to excel in the global educational arena