The Importance of Dental Business Marketing in the International Market

Abstract

The dental business is one of the priority sectors in the global market, driven on one hand by the specificity of the field and on the other by the relevance of healthcare. The prevalence of oral diseases is considered one of the global challenges in the world health system. Currently, dentistry faces a critical problem of access to dental services, which is particularly acute in economically developing countries, especially among their low-income populations. It should be noted that the issue of access to dental services is also observed, with varying intensity, in economically developed countries. An effective method to solve this problem is considered to be the development and implementation of efficient marketing strategies, which we analyze in this paper.