ARTIFICIAL INTELLIGENCE AS A CO-CREATIVE TOOL IN CONTEMPORARY GRAPHIC DESIGN EDUCATION

Abstract

The rapid development of artificial intelligence is changing the nature of graphic design and the professional competencies required of future designers. Generative AI tools provide new opportunities for visual experimentation, concept development, image generation, and rapid prototyping. At the same time, the increasing use of AI raises an important educational question: how can these technologies support creativity without replacing fundamental design skills and independent thinking? This article examines artificial intelligence as a co-creative tool in contemporary graphic design education. The study is based on the analysis of current educational practices, student perceptions, and different approaches to AI integration. Particular attention is given to the relationship between human creativity and AI-generated content. The findings support a hybrid educational approach in which artificial intelligence complements traditional design methods and professional software. The article argues that future graphic designers need not only technical AI skills but also visual literacy, critical thinking, ethical awareness, and the ability to evaluate and refine AI-generated solutions.