YESKENDIROVA DAMILYA RUSLANKYZY. STRATEGIC INTEGRATION OF AI-DRIVEN CONVERSATIONAL AGENTS TO OPTIMIZE CUSTOMER EXPERIENCE AND OPERATIONAL EFFICIENCY IN THE SME SECTOR. European Research Materials, [S. l.], n. 11, 2025. Disponível em: https://ojs.publisher.agency/index.php/ERM/article/view/7088. Acesso em: 5 sep. 2026.