STUDY OF THE POSSIBILITIES OF BUILDING AND DEVELOPING BUSINESS IN THE GLAMPING TOURISM SEGMENT IN KAZAKHSTAN

Abstract

In our country, there are several beautiful places for glamping, especially in the city of Almaty. In Almaty, glamping is not ideally developed, despite the beautiful mountains that surround Almaty and the air is also very clean. The best option for glamping in Almaty is «Kok-Zhailau» because it has incredible clean terrain and beautiful nature. It is also worth saying that this area has been visited by a lot of tourists since time immemorial.

In addition, in order to build a glamping  «Kok-Zhailau» , a business plan was developed for the first time and a scheme for the future glamping  was prepared.