Advantages of launching and implementing startup projects in the modern economy: Prospects for Central Asia

Abstract

The contemporary global economic landscape is undergoing a transformation, with innovation hubs shifting towards emerging markets. Central Asia, once seen primarily as a supplier of raw materials, is now emerging as a dynamic region with a thriving startup ecosystem. This article explores the key advantages of launching and implementing technological startup projects in Central Asian countries, particularly in Kazakhstan, Uzbekistan, and Kyrgyzstan. The paper examines the factors that create a favorable environment for entrepreneurs: a rapidly growing and youthful middle class, unexplored market niches, active government support for digitalization, low transaction costs, and the potential for a technological leap. Through an analysis of existing data and successful examples, the article demonstrates that the region offers a unique set of conditions for creating and scaling innovative businesses. Instead of replicating Silicon Valley models, local startups are succeeding by addressing local issues with global technologies, which presents a significant opportunity for investors and founders seeking to operate in these promising markets