DIGITAL TRANSFORMATION IN CHINA AS A KEY DRIVER FOR STRENGTHENING INVESTMENT POTENTIAL IN ECONOMIC DEVELOPMENT

Abstract

In the contemporary world, digital transformation is emerging as a crucial driver of economic expansion and national competitiveness[1]. China, as a prominent global economic power, is actively embracing digital technologies across all sectors, which not only enhances operational efficiency but also bolsters the country's investment appeal[2]. The cultivation of an innovative ecosystem, the promotion of digital platforms, the integration of artificial intelligence (AI), big data, the Internet of Things (IoT), and blockchain technologies enable China to forge novel business paradigms, entice investors, and propel economic advancement.

The initiative of integrating traditional industries with digital technologies, known as the Internet Plus, is a crucial aspect of China's digital transformation. This initiative, combined with the government's Made in China 2025 program and the Digital Silk Road strategy, is helping China solidify its position as a global technology leader. These changes not only enhance the efficiency of the domestic market but also create new avenues for international collaboration, attracting investors from various countries