THE ROLE OF SOCIAL MEDIA IN POLITICAL CAMPAIGNS AND PUBLIC OPINION

Abstract

This article explores the multifaceted role of social media in political campaigns and the molding of public opinion. We will delve into the statistical evidence and data-driven analysis that underpins the influence of these platforms on political awareness, polarization, and information dissemination. Through this examination, we aim to shed light on the opportunities and challenges that this digital revolution presents to modern democracies and political campaigns. The statistics and analysis presented will reveal a landscape where the influence of social media is undeniable, but where its impact requires nuanced understanding and vigilant scrutiny.