Theoretical and methodological aspects of the formation of an organization’s corporate culture

Abstract

This paper delves into the critical role of corporate culture within contemporary business environments. The introduction lays out the scope of the investigation and articulates the objective of this research.

Subsequently, the concept of corporate culture is dissected, encompassing its essence, constituent elements, and its pivotal function within the fabric of an organisation. The influence of corporate culture on the performance of businesses is then explored, delving into both positive and adverse aspects such as employee engagement and potential conflicts.

The impact of corporate culture on an organisation's competitiveness is further explored, encompassing aspects such as brand development, talent attraction, and fostering innovation. The factors that shape corporate culture, including leadership, core values, and organisational structures, are then analysed.

Furthermore, the paper presents instances of exemplary corporate cultures, along with strategies for enhancing and transforming corporate culture.The conclusion serves as a concise summary, drawing forth conclusions regarding the significance of corporate culture in fostering organisational success and competitive edge. The assessment of the impact of corporate culture on a company's economic performance can be approached in various ways, with the combination of assessment algorithms allowing for more reliable conclusions.

Simultaneously, the examination of the influence of corporate culture on both the economic and socio-psychological aspects of a company's performance is undertaken.