MARKETING APPROACH IN MANAGING THE COMPETITIVENESS OF INNOVATION PROJECT

Authors

  • Shametova Dariga 4th year student, КIMEP, Almaty, Kazakhstan
  • Shametova Aigerim Associate Professor of the Department of Economics and Enterprise Management, Karaganda Technical University named after Abylkas Saginov, Candidate of Economic Sciences, Karagandy, Kazakhstan

Abstract

According to the famous classic P. Drucker , business in its development can rely on two key factors - marketing and innovation. That is, innovative activity will provide a competitive advantage for the company. The innovation strategy aims to increase the efficiency of the company by increasing its competitiveness. And this determines the need for high-quality implementation of all the main marketing functions when creating and promoting an innovative product on the market.

Published

2022-12-04

How to Cite

Shametova Dariga, & Shametova Aigerim. (2022). MARKETING APPROACH IN MANAGING THE COMPETITIVENESS OF INNOVATION PROJECT. Foundations and Trends in Research, (1). Retrieved from https://ojs.publisher.agency/index.php/FTR/article/view/454

Issue

No. 1 (2022): Foundations and Trends in Research

Section

Economic Sciences