Female Leadership and Entrepreneurship in Portugal: Insights from the Media Sector

Abstract

Female entrepreneurship and leadership in Portugal have gained significant momentum, reflecting societal and economic shifts. This paper explores the evolution of female entrepreneurship, the rise of women in leadership roles, and the barriers they face. Data shows that women constitute 30% of entrepreneurs in Portugal, driven by targeted initiatives like financial incentives, training programs, and networking platforms. However, challenges such as gender stereotypes, work-life balance pressures, and limited mentorship opportunities persist. By addressing these barriers, Portugal can foster a more inclusive business environment. The findings aim to inspire action toward achieving gender equity in leadership and entrepreneurship