The role of strategic planning in the corporate governance of the university

Abstract

Modern universities operate in an increasingly complex external environment characterized by rapid digitalization, globalization of the educational space, and increased competition for resources and the attention of key stakeholders. The relevance of the research is determined by the need to improve the strategic management system in higher education institutions, especially in the context of the transition to a corporate management model and the integration of international standards. L.N. Gumilyov Eurasian National University, as one of the leading universities in Kazakhstan, implements an institutional development strategy aimed at improving academic quality, scientific productivity and managerial efficiency