Psychological Aspect of Advertising and the Use of Motivation in Advertising

Abstract

The article deals with the psychological aspects of advertising and the use of motivation in advertisements. Advertising uses this information to enhance the intensity of positive motivation and avoid empowering factors. Advertising, which takes these moments, focuses not on advertisements, but on positive emotions. As it is clear from our work, the motives for acquiring industrial goods are quite diverse and in most cases it has an irrational nature. Analysis of motivations conducted by advertisers allows them to influence the user's subconscious level and thus increase the efficiency of advertising