The innovation and creation of marketing strategy of the tourism company “Anur Tour”


  • Makhliyo Yurieva Bachelor degree of “ISMA, Informācijas sistēmu menedžmenta augstskola ”, Latvia,


Marketing is an essential aspect of any business organization's success, regardless of the industry or sector. It is a crucial tool for creating and sustaining long-term relationships with customers and maximizing profits. A marketing strategy is a vital element in any business plan, as it outlines how a company will reach its target market and achieve its business objectives. As the business world continues to evolve and become more competitive, the importance of marketing strategy in achieving success cannot be overstated. Marketing strategy involves a company's overall approach to promoting its products or services to its target audience. It comprises of the methods, tactics, and techniques that a company employs to identify, target, and persuade potential customers to buy its products or services. The concept of marketing strategy has evolved over time, and today, it encompasses a range of elements, including market segmentation, customer targeting, product positioning, and pricing strategy. The marketing mix, consisting of the four Ps - product, price, promotion, and place - is a fundamental component of marketing strategy. In today's highly competitive global business environment, developing an effective marketing strategy has become more important than ever. Companies need to create a compelling value proposition that resonates with their target audience, differentiate themselves from their competitors, and leverage the latest marketing channels and technologies to reach their customers effectively. Therefore, the development of an effective marketing strategy is critical to the success of any business.




How to Cite

Makhliyo Yurieva. (2023). The innovation and creation of marketing strategy of the tourism company “Anur Tour”. Modern Scientific Technology, (4). Retrieved from



Economic sciences