INTERNATIONAL ENERGY PROJECT MANAGEMENT AND STRATEGIC MARKETING

Abstract

In recent years, the global energy transition has accelerated, resulting in significant changes to the international energy landscape. From 2021 to 2025, the international energy governance landscape is poised to encounter a series of challenges, including the instability of energy security and the inconsistency of climate change responses. The energy transition within the international oil and gas industry exhibits characteristics of unevenness and fragmentation. During this period, the interplay of factors such as the international political and economic situation, geopolitical dynamics, energy security, and technological advancements has led to complex, multidirectional changes in the global energy system. For instance, while the rapid advancement of renewable energy technologies has significantly increased the share of solar and wind power in the global energy mix, traditional oil and gas sectors remain dominant[1]. As leaders in the global oil and gas industry, the energy transition pathways and strategies of international oil companies have become key subjects of research. In light of these developments, it is imperative for China's leading oil and gas enterprises to formulate transformation strategies that are both scientifically sound and rational[2]. This is necessary to ensure they can effectively navigate the complex and volatile international energy market environment