Bank Market Segmentation in Cross-Border Gold and Jewelry Trade: A Study Based on Exchange Rate Risk and Settlement Demand

Abstract

With the deepening globalization of the gold and jewelry trade, exchange rate volatility and diversified settlement demands have become core bottlenecks for cross-border enterprises, while commercial banks lack industry-specific market segmentation strategies. This study explores bank market segmentation in this sector from the dual perspectives of exchange rate risk and settlement demand. Adopting a mixed-methods design (multi-case study, empirical analysis, and numerical simulation) and constructing an industry-exclusive segmentation framework, it verifies the framework’s validity through quasi-experiments and quantifies service optimization effects via a numerical model. The core innovation lies in integrating gold’s dual attributes (commodity/financial asset) into a "risk-demand" dual-core segmentation system, realizing the integration of theoretical framework, empirical verification, and numerical simulation. Results show the framework reduces enterprises’ exchange rate risk loss rate by 65.6% on average, significantly outperforming traditional homogeneous strategies. It provides a refined tool for banks to optimize cross-border financial services and enriches the theoretical system of industry-specific market segmentation.