LEI MEI. TRUST–INTERACTION–PURCHASE PATHWAYS IN LIVE E-COMMERCE: EMPIRICAL EVIDENCE FROM ‘YU HUI TONG XING’. Modern Scientific Technology, [S. l.], n. 14, 2026. Disponível em: https://ojs.publisher.agency/index.php/MSC/article/view/9097. Acesso em: 29 jul. 2026.