COMPARATIVE ANALYSIS OF STRATEGIES ADOPTED BY TELECOMMUNICATIONS COMPANIES IN KAZAKHSTAN WITHIN THE CONTEXT OF THE DIGITAL ECONOMY

Abstract

This study presents a comprehensive comparative analysis of the strategies adopted by two leading telecommunications companies, Kazakhtelecom and Beeline, operating in Kazakhstan's digital economy. The analysis focuses on various aspects, including their missions, development directions, business models, product and services promotion, financial performance, customer review analysis, and strategic partnership comparison. By examining these key factors, the study aims to provide insights into the strategies employed by these companies within the evolving landscape of the digital economy. The research findings shed light on the similarities, differences, strengths, and weaknesses of the strategies implemented by Kazakhtelecom and Beeline, offering valuable insights for telecommunications companies seeking to navigate the challenges and opportunities of the digital era.