LIU SONGHE; НИЕТАЛИНА ГАУХАР. The Impact Mechanism of Short-Form Video and Digital Marketing on Generation Z Consumers’ Purchase Behavior: The Mediating Role of Consumer Engagement and Trust Validation. Modern Scientific Method, [S. l.], n. 14, 2026. Disponível em: https://ojs.publisher.agency/index.php/MSM/article/view/9138. Acesso em: 10 aug. 2026.