Improving the competitiveness of SMEs in the Republic of Kazakhstan with the use of artificial intelligence technologies

Abstract

In the modern world, where competition is constantly increasing, small and medium-sized businesses (SMBs) face numerous challenges such as limited resources, lack of information, difficulties in accessing markets, and more. In this context, the use of new technologies, such as artificial intelligence (AI), can be the key to enhancing the competitiveness of SMBs. The aim of this research is to explore the potential application of AI technologies to enhance the competitiveness of SMBs in the Republic of Kazakhstan. To achieve this goal, the following methods were set: Analysis of literature sources, Examination of statistical data, Analysis of case studies on the implementation of AI solutions in SMBs.

The study revealed that SMBs development is hindered by factors such as limited resources, lack of information, difficulties in accessing markets, and more. Global experience shows that AI technologies can effectively address many SMB challenges. AI solutions can help automate routine tasks, improve data analytics, personalize marketing, optimize production, and enhance customer service. Nevertheless, the implementation of AI solutions in SMBs in Kazakhstan is associated with various barriers, including a lack of information about AI technologies, high costs of AI solutions, staff unpreparedness for working with AI, and the absence of government support.

Based on the conducted research, it can be concluded that AI technologies have significant potential for enhancing the competitiveness of SMBs in Kazakhstan.