GENERATIVE AI FOR FINTECH: INTELLIGENT MODELS FOR FINANCIAL INNOVATION

Abstract

Generative Artificial Intelligence (GenAI) is reshaping the financial technology (FinTech) sector by enabling intelligent models for innovation in banking, insurance, and investment. This paper presents a framework that applies generative models including Generative Adversarial Networks (GANs) and Large Language Models (LLMs) to enhance fraud detection, risk management, customer personalization, and automated compliance reporting. The study demonstrates how synthetic data generation and intelligent automation can improve decision-making processes in financial institutions. Ethical and regulatory considerations are also discussed, highlighting the importance of transparency and responsible AI adoption in FinTech