A Systematic Review of AI-Driven Game Design and User Experience Research

Abstract

In recent years, artificial intelligence (AI) has been increasingly integrated into game design, driving innovation ranging from development efficiency to user experience. Findings show that AI is embedded in all phases of game design, enabling collaborative development and facilitating personalized content adaptation and real-time player interaction through dynamic difficulty adjustment, affective computing, and generative technologies. The integration of multimodal technologies further enhances immersion and engagement. AI-driven serious games in cross-disciplinary applications show strong potential in areas such as education and healthcare. However, challenges remain in terms of the complexity of technology integration and interdisciplinary validation. Future research should develop standardized assessment frameworks to move game design from entertainment-oriented applications to broader societal demands, including education and healthcare