MA GUANGCHEN; KOSHKINA OLGA; NIYETALINA GAUKHAR. THE IMPACT OF ARTIFICIAL INTELLIGENCE PERSONALIZED RECOMMENDATION ON WILLINGNESS TO CONTINUE USING APP IN CROSS-BORDER E-COMMERCE PLATFORM. Progress in Science, [S. l.], n. 12, 2026. Disponível em: https://ojs.publisher.agency/index.php/PS/article/view/7968. Acesso em: 1 sep. 2026.