Research Retrieval and Academic Letters

Сұлтанбек Қожанов пен Сейітқали Меңдешевтің 1924 жылғы ұлттық-аумақтық межелеу жөніндегі ұстанымдары

2026-07-12T17:59:35+00:00

1924 жылғы Орталық Азиядағы ұлттық-аймақтық межелеу саясатының қазіргі Орталық Азия елдеріне ықпалы және қабылданған шешімдердің себептері мен орын алған тарихи шешімдерге баға жеткілікті деңгейде берілмеді. Түркістан Кеңестік Автономиялық Республикасының ыдырауы нәтижесінде орын алған жер мәселесі ұлттық және аграрлы мәселелерді де тудырды. Қазақ, өзбек, қырғыз, қарақалпақ халықтарының зиялылары бұл іске араласқан. 1924-1925 жылдары қазақтың жерін қалпына қосу ісінде ең көп көзге түскен азаматтардың қатарына Сұлтанбек Қожанұлы мен Сейітқали Меңдешұлын жатқызуға болады. Олардың көзқарастарын салыстыра талдау мақаланың басты мақсаты мен нысанасына айналды. Саяси қайраткерлердің пікірлері архив құжаттарында табылып, барынша дерекнамалық талдау жасалды. Екі азаматтың пікірлеріне баға беру үшін салыстармалы талдау пайдаланылды. Әртүрлі конференцияларда орын алған сан түрлі пікірлерді талдау үшін жүйелілік-құрылымдық талдау, ал әр оқиғаны тізіп жеткізу үшін мәселелі-хронологиялық талдау қолданылды

THE IMPACT OF DIGITAL MARKETING TOOLS ON YOUNG CONSUMERS' PURCHASE INTENTION AND BEHAVIOR

2026-07-12T10:05:11+00:00

This study investigates how digital marketing tools shape young consumers' purchase intention and actual purchase behavior. Drawing on the Theory of Planned Behavior, the Technology Acceptance Model, social media marketing theory, eWOM research, and influencer credibility literature, the article develops an integrated framework linking social media advertising, influencer credibility, online reviews/eWOM, personalization, content usefulness, privacy concerns, trust, engagement, purchase intention, and purchase behavior. The empirical section uses an illustrative simulated questionnaire dataset of 312 young consumers aged 18-29 to demonstrate the full statistical procedure. Data were analyzed through descriptive statistics, reliability assessment, Pearson correlation, standardized multiple regression, group comparison, and bootstrapped mediation testing. Results show that online reviews/eWOM, influencer credibility, and social media advertising are the strongest direct predictors of purchase intention, while trust and engagement serve as important psychological mechanisms. Purchase intention, trust, personalization, and eWOM further explain variation in purchase behavior, whereas privacy concerns negatively affect behavioral outcomes. The paper contributes to digital marketing research by combining tool-level analysis with mechanism-level explanation and provides practical guidance for designing transparent, credible, and consumer-centered digital campaigns for young audiences.

The Impact of Algorithmic Monitoring Systems on Employee Productivity and Psychological Stress

2026-07-12T15:33:59+00:00

This article examines the impact of algorithmic monitoring on employee productivity and work-related stress in contemporary organizations. Algorithmic monitoring refers to the real-time supervision of work processes through data-driven systems that assess employee performance based on a range of predefined metrics.
A synthesis of the existing research indicates that algorithmic monitoring enhances employee productivity in the short term by strengthening discipline and performance control. However, in the long term, it is frequently associated with increased psychological stress, reduced employee autonomy, and a higher risk of burnout.
The article concludes that the effectiveness of algorithmic monitoring depends on the design and transparency of monitoring systems, as well as the quality of organizational culture. These findings underscore the need to develop hybrid, human-centered monitoring models that balance technological efficiency with employee well-being.

The Impact of Remote and Hybrid Work Models on Organizational Effectiveness in the Georgian Banking Sector

2026-07-12T15:41:25+00:00

The transformation of the contemporary work environment has significantly changed traditional approaches to work organization within organizations. The advancement of digital technologies and the post-pandemic reality have contributed to the widespread adoption of remote and hybrid work models, which influence both organizational effectiveness and employee well-being and engagement.
The aim of this study is to assess the impact of remote and hybrid work models based on the experiences of employees working in the Georgian banking sector. The research is based on a quantitative methodology and was conducted through a structured questionnaire. A total of 718 respondents employed in the banking sector participated in the study. The research instrument consisted of 30 questions and assessed key dimensions, including work flexibility, productivity, communication effectiveness, organizational engagement, work-life balance, and managerial challenges.
The findings indicate that remote work increases employees’ perceived flexibility, improves time management capabilities, and contributes to higher job satisfaction. However, it also creates challenges related to social integration, team communication, and the maintenance of organizational culture. The hybrid work model was evaluated by respondents as a more balanced approach, enabling organizations to preserve flexibility while simultaneously strengthening team communication and organizational connectedness.
The study demonstrates that the effectiveness of work models depends not only on technological capabilities but also on organizational culture, managerial competencies, outcome-oriented management systems, and the level of employee autonomy.

ЗАПРОВАДЖЕННЯ АЛГОРИТМУ ПОКРАЩАННЯ ДЕПОЗИТНОЇ ПОЛІТИКИ БАНКУ

2026-07-12T15:49:28+00:00

Одним з показників надійності ресурсної бази комерційного банку є процентна політика банку в частині залучених ресурсів. Ця політика повинна укладатися в рамках двох протилежних граничних вимог: по-перше, рівень процентної ставки по депозитам (як термінових, так і до запитання) повинен бути достатньою мірою привабливим для потенційних вкладників; по-друге, він не мусить різко підвищувати нижню межу процентної маржі між активними і пасивними операціями банку.
Вважається, що більш стійкі у фінансовому відношенні банки, що піклуються про свою ліквідність і платоспроможність, пропонують відсоток по вкладам не вище середньо галузевого (звичайно в якості такого виступає відсоток по вкладах в ощадних банках). Високий відсоток по термінових вкладах і депозитах фізичних і юридичних осіб свідчить у першу чергу про те, що комерційний банк володіє нестабільною ресурсною базою, недостатньою для ефективних кредитних вкладень. Такий банк намагається розширити і стабілізувати свої ресурси шляхом залучення сторонніх депозитів, пропонуючи вкладникам підвищену процентну ставку. Проте залучення ресурсів за підвищеною процентною ставкою передбачає і розміщення вкладів під більш високий відсоток, тобто вкладення, як правило, більш ризикові, і вкладники замість прибутку можуть втратити і сам депозит у випадку краху банку.

A Recovery Reversal or a Visa-Policy Response? Chinese Destination Allocation across Thailand, Japan and South Korea

2026-07-12T15:56:16+00:00

This short conference version examines Thailand's temporary visa exemption for Chinese tourists from September 25, 2023 to February 29, 2024. The article asks whether the policy window was associated with a change in Thailand's relative allocation among Chinese travelers after accounting for origin recovery, destination recovery, persistent bilateral differences, and the adverse pre-policy China-Thailand trajectory. Using official monthly arrival data for Thailand, Japan and South Korea, the study estimates a comparative interrupted-trend difference-in-difference-in-differences design. The standard unadjusted benchmark is negative, while the interrupted-trend share estimate is positive across alternative trend windows. The evidence supports a cautious interpretation: the temporary visa exemption period is associated with a destination-allocation break, not a clean estimate of visa exemption alone or a broad claim of net tourism creation

Digital Transformation and Disclosed Supply-Chain Quality Capability in Chinese Manufacturing: An Audited Annual-Report Study

2026-07-12T16:08:10+00:00

This study examines whether digital transformation is associated with supply-chain quality capability (SCQC) as disclosed in annual reports of Chinese listed manufacturers. The study develops SCQC_v2, a context-filtered annual-report measure that retains references to implemented supplier-quality, certification, inspection, traceability, and process-control routines while excluding financial notes, generic slogans, future plans, and unrelated quality language. Using a 2010-2024 A-share manufacturing panel, firm fixed-effects models show a positive same-year association between digital-transformation disclosure and disclosed SCQC. In the preferred specification, which controls for annual-report length and removes the sparsely observed patent control, the association remains positive but modest. It is not stable after firm-specific trends or lagged digitalization are introduced, and accounting-based digital-intangible-asset measures do not reproduce the result. The contribution is therefore both methodological and substantive: annual-report dictionaries should be treated as audited measurement instruments, and the evidence supports a contemporaneous disclosure relationship rather than a causal investment-to-capability claim. The findings direct attention to supplier and process-quality routines as an operational setting in which digital transformation becomes visible

Digital Transformation Disclosure and the Visibility-Capability-Conversion Gap in Supply-Chain Quality Commitments: Evidence from Chinese Listed Manufacturing Firms

2026-07-12T16:11:46+00:00

Digital transformation and quality-related disclosures are often used to infer manufacturing capability, yet public visibility is not the same as verified capability or market conversion. This study develops a visibility-capability-conversion framework for supply-chain quality commitments and tests it with a 2010-2024 panel of Chinese A-share listed manufacturing firms. Digital transformation, intelligent manufacturing orientation and quality-commitment visibility are measured from annual-report text, and overseas outcomes are examined with firm and year fixed effects. The results show that digital transformation disclosure and supply-chain quality-commitment visibility co-move in public reports, but this visibility does not function as a stand-alone signal of subsequent overseas revenue, overseas revenue share or export-market survival. An exploratory verification-related production-quality infrastructure proxy suggests a narrower boundary: quality-commitment visibility accompanied by more concrete verification-related language is associated with overseas gross margin, not with revenue-scale conversion. The paper contributes a disclosure-based measurement audit for interpreting digital and quality text signals in manufacturing research.

Tourist privacy protection and data security: dual challenges and countermeasures of digital tourism management

2026-07-13T09:14:43+00:00

With the deep penetration of digital technologies in the tourism industry, the online travel market continues to expand, and China's market size is expected to reach 1.8 trillion yuan by 2025. However, data security risks are rising simultaneously, with 57,092 data breach incidents reported in the global tourism sector during the first half of 2025, where third-party supply chain vulnerabilities accounted for 30%. This paper analyzes the current status of privacy protection, combines the latest enforcement cases of GDPR with the application of federated learning technology, and proposes a three-dimensional solution encompassing technical defense, management optimization, and regulatory adaptation to provide a compliant path for the digital transformation of tourism enterprises

IMPROVING THE MANAGEMENT SYSTEM OF AN EDTECH COMPANY: A McKINSEY 7S DIAGNOSIS AND AI-DRIVEN RECOMMENDATIONS (EVIDENCE FROM KAZAKHSTAN)

2026-07-15T14:52:12+00:00

Fast-growing information technology companies routinely outgrow the management systems that once made them successful. This paper examines that transition in a Kazakhstani EdTech firm, Darmen Holding LLP, a software-as-a-service provider serving schools, colleges and regional education authorities under a business-to-government model. Between 2023 and the first half of 2025 the company's gross margin collapsed from 59 % to 41 % while headcount remained unchanged at 46 employees and the product line expanded to five platforms. We diagnose the causes using the McKinsey 7S framework supported by horizontal, vertical and ratio analysis of financial statements. The diagnosis localises the failure in two subsystems - Structure and Systems - and shows that the margin erosion is managerial rather than market-driven: demand from budget-funded customers remained stable throughout. We then propose a programme of measures built around a single principle: scaling through technology instead of headcount. The programme combines a shift to a product-matrix structure, artificial-intelligence-assisted coding, review and first-line support, automation of management accounting, and a development fund financed from retained profit. Each measure is screened for applicability against infrastructure risks characteristic of the Kazakhstani IT sector, including internet and power outages. Under the baseline scenario the programme restores gross margin to 52 % and lifts revenue to 1,836 million tenge by 2030, against 1,400 million under the inertial scenario. The contribution of the paper is threefold: the 7S model is adapted to a B2G EdTech context; digitalisation measures are tied explicitly to financial constraints; and an infrastructure-risk screen is proposed as a selection criterion for management interventions.

ТВОРЧЕСТВО Л.А.ХАМИДИ В ТРУДАХ МУЗЫКОВЕДОВ АКАДЕМИИ НАУК РЕСПУБЛИКИ КАЗАХСТАН

2026-07-13T08:51:19+00:00

В статье представлено отражение личности и многогранной деятельности Латифа Хамиди в трудах ученых-музыковедов Национальной академии наук Республики Казахстан. На основе анализа публикаций Ахмета Жубанова, Бориса Ерзаковича, Мариям Ахметовой, Бисенгали Гизатова, Жиенбека Рсалдина, Гафуры Бисеновой, Алмы Темирбековой, Зейнура Коспакова, Сары Кузембай и других выявлены основные направления изучения творческого наследия композитора. Особое внимание уделено тому, как в научной литературе раскрываются не только его авторские достижения, но и деятельность в качестве педагога, дирижера, хормейстера, этнографа, организатора и общественного деятеля. Показано, что большинство исследований сосредоточено на композиторском творчестве Латифа Хамиди и, прежде всего, на его сотрудничестве с Ахметом Жубановым при создании оперы «Абай», тогда как другие направления его деятельности изучены менее полно. Установлено, что общей особенностью публикаций является акцент на высоких нравственных качествах Латифа Хамиди – доброжелательности, скромности, отзывчивости, гуманизме и стремлении поддерживать молодых музыкантов. Сделан вывод о необходимости комплексного переосмысления наследия Латифа Хамиди как выдающегося деятеля казахской национальной культуры, внесшего значительный вклад в развитие профессионального музыкального искусства и образования, фольклористики и культурного просвещения

ЛАТИФ ХАМИДИ: “МОЛОДОСТЬ ВЕЧНЫХ МЕЛОДИИ”

2026-07-13T09:02:47+00:00

Статья посвящена малоизученным аспектам творческого наследия Латифа Хамиди (1906-1983), актуализируемым на основе архивных фотографий, незаслуженно забытых публикаций и других документальных источников. В центре внимания – литературно-публицистическая деятельность композитора, профессиональные связи с ведущими деятелями казахстанской музыкальной культуры, влияние на формирование национального оперного искусства. Анализируются авторские публикации Латифа Хамиди, позволяющие выявить его эстетические взгляды и понимание предназначения художника (в их ряду – посвященные Евгению Брусиловскому, Назибу Жиганову, Бибигуль Тулегеновой). Особое внимание уделено фотографиям и конкретным произведениям как историко-культурным источникам, отражающим профессиональное окружение композитора, его творческое сотрудничество с Ахметом Жубановым, Борисом Ерзаковичем, Бахытжаном Байкадамовым, Куддусом Кужамьяровым и другими представителями казахстанской композиторской школы. Музыкальная драма «Жамбыл и Айкумис» Л.А.Хамиди охараткеризована в контексте развития национального театра и художественного осмысления традиций айтыса. Сделан вывод, что комплексное изучение архивных документов (включая визуальные) позволяет существенно расширить представления о Латифе Хамиди не только как о композиторе, но и как о публицисте, критике, исследователе, педагоге, организаторе культурной жизни, чья деятельность в своей многогранности и результативности оказалась исключительно значимой для становления профессионального музыкального искусства Казахстана

ПЕСНЯ Л.ХАМИДИ «БУЛБУЛ» В ИСПОЛНЕНИИ ЗВЕЗД ЭСТРАДЫ

2026-07-13T09:09:40+00:00

В статье исследуется, как менялся романс Латифа Хамиди «Булбул» с момента его создания до наших дней. Особое внимание уделено исполнению Куляш Байсеитовой и Бибигуль Тулегеновой, а также современным интерпретациям произведения казахстанскими эстрадными певицами. Проведенный анализ показывает, что романс не утратил своей популярности, продолжает звучать в новых исполнительских версиях и остается важной частью казахстанской музыкальной культуры

Внедрение амаранта в наших условиях

2026-07-12T18:05:42+00:00

Люди издавна использовали масла, полученные из ряда дикорастущих и культурных растений, в лечебных целях в качестве ценных лекарственных средств. Эти масла применялись при лечении ожогов и ран, а также при приготовлении мазей и суспензий.
В последнее время для получения лекарственных масел стали использовать и новые, нетрадиционные растения. Одним из таких растений является американский амарант, который был завезен нами в Азербайджан в 1987 году.
Амарант с древних времен используется в народной медицине в качестве лекарственного растения для самых разных целей, однако химические соединения амаранта, обладающие фармакологической активностью, изучены недостаточно или вовсе не изучены. В качестве лекарственного растения активные компоненты амаранта представлены преимущественно фенольными соединениями. К ним относятся антиоксиданты (витамины группы В, токоферолы), флавоноиды (кверцетин, тритерпены и рутин), гликозиды, алкалоиды (амарантин, бетанин), витамины, антидиуретические соединения, пектины и т. д.

FEATURES OF THE DEVELOPMENT OF STEM EDUCATION

2026-07-12T15:45:19+00:00

At the present stage, the world has entered the era of the Fourth Industrial Revolution. The rapid development of information technologies, digital innovations and scientific achievements are making significant changes in all spheres of society's life. As a result of such changes, the requirements of the labor market, the needs of society and the needs of the individual also take on a new character. Therefore, the education system is faced with the task not only to provide students with theoretical knowledge, but also to form competencies that can adapt them to modern requirements.

In this sense, the STEM educational direction is of particular importance. The concept of STEM refers to the comprehensive study of Science, Technology, Engineering and mathematics. This approach allows you to combine the knowledge gained by students in various disciplines and effectively apply them in life situations. At the same time, the STEM education system is aimed at the formation of creative thinking, logical reasoning, problem-solving skills and a culture of research. The main feature of STEM learning is not to consider subjects separately from each other, but to show their relationship through real experiences. Such an integrative approach creates conditions for students to learn scientific concepts in connection with everyday life. According to the definition of Tsupros (2009), STEM is an educational model that combines academic scientific and technical knowledge with real – life conditions. Its main goal is to strengthen the relationship between school, society and industry, improve students' STEM literacy and strengthen their competitiveness in the global labor market.

History of qualitative method and its significance for psychological research

2026-07-12T17:54:26+00:00

This article discusses the historical development and contemporary importance of qualitative research in psychology. Although there is a wealth of literature on qualitative research methodology, questions still remain about their use and validity. The article traces the evolution of qualitative methods starting from ancient philosophical traditions to modern psychological practice. The important contributions of researchers such as Gordon Allport, Abraham Maslow, and Lawrence Kohlberg are discussed. We also reviewed in short of how qualitative research was used by D. Uznadze and Georgian researchers. The analysis given in this article shows that qualitative research provides essential insights into human behavior and experience that complement quantitative approaches.

Data-Driven Picking Route Optimization in Smart Warehousing: Evidence from a Public WMS Dataset

2026-07-12T17:43:24+00:00

This study investigates wave-level picking route distance in a real footwear-manufacturing warehouse using a public Warehouse Management System (WMS) dataset. Because reliable picking start and completion timestamps are unavailable, the analysis focuses on horizontal travel distance reconstructed from storage-location coordinates. After matching picking records with valid coordinates, the final routable sample contains 7,323 picking waves and 161,347 picking records. Manhattan distance is used to represent aisle-constrained movement. The empirical design combines regression analysis with route simulation. Three regression models evaluate whether order complexity and spatial structure explain baseline route distance, while the simulation compares the recorded baseline sequence, S-shape routing, and a Nearest Neighbor route improved by 2-opt. Adding location dispersion, aisle span, and average depot distance increases model R-squared from 0.715 to 0.843; operator and month fixed effects raise it only slightly to 0.848. In the simulation, S-shape routing produces an average wave-level increase of 4.26%, whereas NN + 2-opt achieves an average wave-level reduction of 16.28% and outperforms the baseline in 80.66% of routable waves. The results show that spatial structure is essential for explaining picking travel and that familiar rule-based policies should be tested against actual layouts before implementation. A simple, transparent heuristic can provide substantial route savings without requiring exact optimization or major automation investment.

Machine Learning-Based Demand Forecasting and Inventory Replenishment in Smart Warehousing: A Cost-Sensitivity Analysis Using Public Retail Sales Data

2026-07-12T17:48:11+00:00

Demand uncertainty is a practical bottleneck in smart warehousing and retail inventory management. This study examines whether a machine-learning forecast can improve replenishment decisions beyond a simple moving average benchmark. Using the M5 retail sales dataset, the paper compares a 7-day moving average with a Random Forest model and then feeds both forecasts into a reorder point-based inventory simulation. The sample covers the top 100 FOODS SKUs in Walmart store CA_1 during a 28-day out-of-sample test period. Random Forest improves forecast accuracy: WAPE decreases from 39.82% to 35.03%, a relative improvement of 12.05%. Service outcomes also improve: stockout rate falls from 3.04% to 2.43%, and lost sales decrease from 724 to 537 units. The cost result is conditional. Under the baseline cost setting, the Random Forest policy carries more inventory and produces a slightly higher total cost. Sensitivity analysis shows that the model becomes economically attractive when stockout penalties are higher or holding costs are lower. These findings suggest that machine-learning forecasts can support smart warehousing by reducing service risk, but their economic value depends on inventory cost structure.

Jewish Anthroponyms Common in Georgia

2026-07-12T18:12:11+00:00

As is generally known, Georgian written monuments have been found since the Vth century. Available sources are interesting in many ways. Among them, centuries-old contacts of Georgia and the Georgian people with other peoples are of special importance from the cultiral point of view, which should be the basis of the variety of names and naming traditions in Georgia. Jews names in Georgia form a different group, which in the lexical system of the language, with an inehauistible abundance of facts, variety of forms, specific semantics and grammatical structure, are a very interesting arena for linguistic research