TALENT DEVELOPMENT AND INNOVATION STRATEGIES FOR ENTERPRISES IN THE DIGITAL AGE

Abstract

The advent of the era of big data is driving digital transformation in enterprises, with data emerging as the most crucial asset. Consequently, businesses are placing greater emphasis on customer experience value, actively leveraging digital technologies to grasp customer needs, redesigning customer experience processes, and concurrently establishing digital business ecosystems. This facilitates collaboration and co-development between enterprises and other organizational entities, necessitating not only the full utilization of digital technologies but also a deeper evolution of business philosophies, transformation of business models, and upgrading of operational processes and organizational structures.

However, enterprises currently face the challenge of a shortage of digital talent. Addressing this challenge and effectively nurturing digitally innovative business talents have become a focal point of attention and research. In the era of big data, markets are undergoing disruptive changes, underscoring the importance of aligning digital talent development with the contemporary landscape. This entails focusing on emerging technologies and trends while actively cultivating a pool of digital talents, thus laying a solid foundation for the successful execution of digital transformation.