Modern Challenges of Georgian Tourism

Abstract

The paper aims to study modern challenges of Georgian tourism industry. Existing statistics show that tourism has a significant role in Georgia's economy, which is a natural phenomenon given Georgia's geographical location and historical past, creating attractive attractions for foreign visitors. Russian migrants increased the flow of foreign tourists to Georgia. However, this process did not result in the development of the tourism sector since there is no (or very low compared to the increase in the number of tourists) demand for products such as guide services. The mentioned fact creates a reasonable doubt that, in reality, people who are registered as tourists in the statistics consume Georgian tourist products less. During the research, the representatives of the Georgian import tourism companies were interviewed, and as a result, the above assumption was confirmed.