PURPOSE AND OBJECTIVES OF THE STRATEGIC PLANNING PROCESS IN HIGHER EDUCATION

Abstract

This article examines the purpose and objectives of the strategic planning process in higher education, highlighting how it serves as a crucial tool for aligning institutional goals with dynamic societal needs. Strategic planning enables universities to manage resources effectively, respond to external challenges, and foster long-term growth. This paper explores various stages of the planning process, analyzes successful case studies, and discusses key objectives such as resource optimization, quality assurance, and innovation in teaching and research.