Business Success in Global Markets and Gender Aspects of Factor Productivity

Abstract

The article discusses the trends of global economic development where the imperative is given to knowledge and new technologies. This modern phase of globalization imposes much complicated goals for national economic policy and creates numerous aspects for strategies. Despite the fact that during globalization national borders has less meaning for global firms while they seek for the most advantageous place for economic profit, national countries create unique environment for them and ensure their sound positions on science-based world markets. Thus, participation in contemporary economy means to create appropriate sources for education, adequate infrastructure, political stabilization, market economy and so on. Cultural dimensions vary according the countries. The national cultural mentality support gender role differentiation within societies. In this context gender aspects play decisive role as they entail differences in approaches and strategy developments, which appeared to be vital for business success on modern global markets.