ART MANAGEMENT TOOLS IN THE VOCAL AND POP PERFORMING ARTS OF KAZAKHSTAN

Abstract

Art management in the vocal and pop performing arts at the present time differs from simple management in other areas in that many goals are simultaneously significant for it. And the main task of management in the musical art is to ensure the clear functioning of any creative idea, project. The job of art managers is to create all the necessary conditions to support and promote creative plans. A professional art manager of this direction, as a rule, has a large team, where everyone clearly knows and performs their functions. An art manager in the modern world is obliged to find a common language at all levels of local government, to be native among creative people, to cooperate with various media, including various television channels, radio, Internet resources and platforms, printed publications, etc.

An art manager should be versatile and be able to combine various positions, be a simple administrator, producer, director, coordinator, curator, etc., but most importantly, he fully assumes responsibility for the organization, functioning and accurate conduct of any creative event (concert). This is the main difference between an art manager and a simple manager. It is important to present the created "spiritual product" to the viewer so beautifully and deliciously that a person gets aesthetic pleasure, his taste for good music and other types of art would develop. A concert organizer is a manager who unites a group of musicians, specialists, craftsmen and experts under the management of creative, highly professional producers to conduct spectacular, mass shows (concerts) all over the world. The result of these grandiose concerts are spectacular events that leave a mark in the hearts of the audience, fans of the talent of the respective musicians and in general in the musical environment of professionals and amateurs."