THE THEORY OF CONCEPTUAL METAPHOR IN COGNITIVE LINGUISTICS

Abstract

Metaphor is one of the basic methods for a person to define the objects of the reality around, nominate them and create expressive images, as well as generate new meanings. Cognitive approaches to the treatment of language phenomena help to understand the essence of the process of metaphorical transfer in a good way. In particular, in the theory of G.Lakoff and M.Johnson conceptual metaphors are considered as a mental mechanism for structuring cognitive experience. G.Lakoff and M.Johnson explain the mechanism of metaphor formation as follows: every metaphor has a source and target domain [3].