Resource Efficiency through Digitalization, Gender Equality and Competition in Global Markets

Abstract

The article discusses the trends of global economic development where the imperative is given to knowledge and new technologies, which profoundly changed the nature of goods and services making them heavily rely on digital innovations.  This modern phase of globalization imposes much complicated goals for national economic policy and creates numerous aspects for strategies. Despite the fact that during globalization national borders have less meaning for global firms while they seek for the most advantageous place for economic profit, national countries create unique environment for them and ensure their sound positions on science-based world markets. Thus, participation in contemporary economy means to create appropriate sources for education, adequate infrastructure, political stabilization, market economy and so on to encourage innovations and support digitalization of business, public services, and appropriate education and infrastructure.

Cultural dimensions vary according the countries. The national cultural mentality support gender role differentiation within societies. In this context gender equality means to fully exploit countries cognitive potential to create innovations. Gender aspects play decisive role as they entail differences in approaches and strategy developments, which appeared to be vital for business success on modern global markets.