DOMESTIC AND FOREIGN MODELS OF CORPORATE CULTURE OF AN ORGANIZATION AND METHODS FOR THEIR ASSESSMENT

Abstract

The contemporary evolution of companies in the era of globalization, digital transformation, and heightened competition necessitates not only proficient administration and strategic foresight, but also a profound comprehension of the internal elements that underpin the resilience and triumph of a business. Among these elements, corporate culture stands out as a crucial factor, encompassing a collection of principles, standards, and conduct that influence the work environment and interactions within an organization.

The importance of this subject is due to the fact that the corporate culture directly influences the motivation of employees, their level of engagement, the quality of management, the company's image, and its ability to adapt to external changes.

A comparative analysis of corporate culture models in Kazakhstan, China, and Western countries is particularly intriguing, as these nations represent diverse cultural and historical backgrounds, managerial traditions, and approaches to fostering internal organizational collaboration.

In Kazakhstan, the integration of traditional values with new management practices is crucial, while in China, it is a fusion of Confucian philosophy with contemporary corporate strategies.

In contrast, foreign (primarily Western) models emphasize individualism, leadership, process transparency, and a focus on outcomes.

The aim of this research is to examine the domestic (Kazakh and Chinese) and foreign models of corporate culture within an organization, as well as to explore existing methods for assessing corporate culture in order to identify their characteristics, strengths, and limitations.

The novelty of this work lies in the fact that it is the first to conduct a comparative analysis of Kazakh and Chinese corporate culture models with international counterparts, focusing on the methods used for assessment. This approach allows for a deeper understanding of the unique aspects of organizational behavior in different cultural contexts.

The objectives of this research are:

To explore the theoretical foundations of the concept of corporate culture and its classification approaches;

To analyze the distinctive features of corporate culture formation and development in Kazakhstan and China;

To examine prominent international models of corporate culture (such as those proposed by Hofstede and Daniel Denison, among others).

To explore the current approaches to evaluating corporate culture and determine their suitability in various cultural contexts;

To perform a comparative examination of local and international frameworks for corporate culture.