BUSINESS EFFICIENCY IN THE CONTEXT OF THE IMPLEMENTATION OF FINANCIAL DIGITAL TECHNOLOGIES

Abstract

The purpose of the research is to provide a theoretical justification and practical implementation of measures aimed at improving business efficiency in the context of the integration of financial digital technologies. The study aims to identify the mechanisms of the impact of financial digital technologies on key performance indicators of organizations.

The relevance of this topic is due to the rapid development of the digital economy, the expansion of the use of financial technologies, the automation of financial processes and the need for businesses to adapt to the new competitive environment, where digitalization is becoming a key factor for sustainable growth and increased resource management efficiency.

The scientific novelty of the research lies in the systematization of approaches to assessing the impact of financial digital technologies on business efficiency, as well as in identifying the relationship between the level of digitalization of financial processes and the improvement of operational, investment and management results of the enterprise. The research question is as follows: how does the introduction of financial digital technologies affect the improvement of business efficiency and which mechanisms ensure the greatest return from their use?

In accordance with the purpose and the research question, the following tasks were defined:

To analyze the theoretical foundations and modern approaches to the concept of digital financial technologies and business efficiency, as well as to identify the main directions of their development in the digital economy. Identify and substantiate the mechanisms of the impact of digital financial technologies on business performance indicators, including operational, financial and managerial components, as well as identify key factors that maximize the effect of their implementation.