LIU RUBING; ABINOVA ALFIYA. PSYCHOLOGICAL UTILITY AND PREFERENCE FORMATION IN IMMERSIVE CONSUMPTION: A BEHAVIORAL ECONOMIC STUDY BASED ON FLOW EXPERIENCE . World Scientific Reports, [S. l.], n. 13, 2026. Disponível em: https://ojs.publisher.agency/index.php/WSR/article/view/8685. Acesso em: 18 may. 2026.