ANALYSIS OF FINANCIAL STATEMENT FOR INVESTMENT ATTRACTIVENESS EVALUATION

Abstract

The ability to analyze the financial statements is one of the most crucial parts in every company’s management work. By example of "«RAKHAT»" JSC-the production company, which helds the leading position in the confectionery market of Kazakhstan, this article shows the importance of this skill, and how it affects the financial attractiveness of company.

Despite recognizing the importance of modern marketing technologies in enhancing product competitiveness, domestic enterprises in Kazakhstan are not actively utilizing them. The country's consumer goods markets are predominantly filled with higher-quality and affordable foreign products, leaving only certain segments, like certain food products, represented by domestic producers. However, even these segments face threats due to Kazakhstan's entry into the WTO.

The confectionery market holds significance in the country's economy and serves as an essential factor in its overall development. Developing a domestic confectionery industry enables Kazakhstan to pursue import-substituting policies, thereby conserving gold and foreign exchange reserves or directing them towards investment in high-tech sectors crucial for achieving grand tasks. Moreover, the confectionery industry caters to the daily needs of individuals, providing them with affordable and enjoyable products. This industry plays a significant economic and social role not only for Kazakhstanis but also for residents of neighboring and even distant countries.

"«RAKHAT»" factory, which has achieved success during Kazakhstan's years of independence. While other domestic confectionery manufacturers also compete effectively, the increased complexity of sales and heightened competition have made marketing as crucial as technological innovations and cost reduction. With over 60 years of history, "«RAKHAT»" Joint-Stock Company stands as one of Kazakhstan's largest confectionery producers, employing around 3,500 people. Its production facilities in Almaty and Shymkent have an annual capacity of over 65,000 tons of confectionery products. "«RAKHAT»" is recognized as the first company in Kazakhstan to possess a complete chocolate production chain, from cocoa bean processing to the creation of finished and semi-finished products. The company's state-of-the-art equipment enables the production of not only traditional chocolate but also innovative varieties with larger fillings like raisins, nuts, and puffed rice.