The Impact of Artificial Intelligence on E-Commerce Success

Authors

  • Nino Tchanturia Georgian International University, Assistant Professor
  • Rusudan Dalakishvili David Aghmashenebeli National Defence Academy of Georgia, Associate Professor

Abstract

In the dynamic realm of the digital age, the intersection of technology and commerce has birthed a revolutionary force - Artificial Intelligence (AI). Its transformative capabilities have reshaped industries across the spectrum, and one domain that stands profoundly influenced is e-commerce. As an intricate tapestry of algorithms and intelligent systems, AI has transcended conventional boundaries, sparking an evolutionary leap in the way online businesses operate. From crafting personalized shopping experiences to redefining customer service, the impact of AI on e-commerce is monumental, setting the stage for unprecedented success. In this comprehensive exploration, we delve into the nuanced and profound influence of AI on e-commerce, dissecting the multifaceted ways in which this cutting-edge technology propels the sector into uncharted territories of efficiency, innovation, and customer-centricity.

 

Published

2024-01-21

How to Cite

Nino Tchanturia, & Rusudan Dalakishvili. (2024). The Impact of Artificial Intelligence on E-Commerce Success. Academics and Science Reviews Materials, (5). Retrieved from https://ojs.publisher.agency/index.php/ASCRM/article/view/2875