INNOVATIVE RESEARCH OF VALUE-MOTIVATIONAL FEATURES OF BUSINESS SUBJECTS

Abstract

The research of value-motivational features of business objects is a relatively new scientific problem, in our country it started in the 90s of the 20^th century. Nevertheless, it is an object of significant interest of scientists, which is evidenced by the number of researches conducted in this field and published scientific works. The researches of Georgian scientists are devoted to the problems of professional and personal development, the authors pay special attention to the study of the entrepreneur's image, perception and self-perception, the value-motivational aspects of business activity, the phenomenon of responsibility and morality are important. In our research, the attitude of Georgian business entities to various aspects of economic activity (socio-economic conditions, success and satisfaction factor, motivation field, etc.) is analyzed.