STRATEGIC MANAGEMENT OF A FILM COMPANY IN MODERN CONDITIONS

Abstract

The process of strategic management of a film company requires a number of conceptual approaches, including:

Strategic planning: Effective management by modern methods requires a clear and comprehensive strategic plan. This includes defining goals, objectives and target audience, as well as developing a detailed production schedule and budget.

Risk management: Film production is a risky business, and effective management requires a systematic approach to identifying, assessing and reducing risks. This includes identifying potential threats to projects, developing action plans in difficult market conditions, and monitoring the production process for potential problems.

Stakeholder engagement: The success of filmmaking depends on the participation and support of many stakeholders, including investors, distributors, audiences and the media. Effective management requires an active approach to interacting with these stakeholders throughout the production process.

Collaboration and teamwork: The production of the film involves many creative and technical specialists who work together to achieve a common goal. Effective management requires a collaborative and team-oriented approach, clear relationships and shared responsibility for the success of the project.

Continuous improvement: Film production is a dynamic process, and effective management requires a commitment to continuous improvement. This includes monitoring the production process, identifying areas for improvement and making changes to improve the quality, urgency and efficiency of the project.