STRATEGIC MANAGEMENT OF AN ORGANIZATION IN THE CONTEXT OF THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Abstract

In the era of rapid technological advancement, artificial intelligence (AI) is emerging as a pivotal force in the transformation of strategic management in organizations. This research aims to explore the influence of AI on strategic planning, evaluation, and decision-making processes across diverse industries.

The study employs a combination of analytical and comparative methods, including case studies and SWOT analysis, to comprehensively assess the impact of AI on management practices. Through an examination of theoretical frameworks and real-world examples, such as Amazon, Alibaba, and Siemens, the research identifies the key benefits of AI implementation, including enhanced forecasting accuracy, streamlined business processes, and improved strategic adaptability.

However, the study also highlights the main obstacles, including the high implementation costs, the shortage of qualified personnel, and ethical considerations.. The findings of the SWOT analysis demonstrate that the successful implementation of AI into strategic management necessitates a structured approach, a high level of digital preparedness, and a willingness to embrace organizational change. The research emphasizes the importance of striking a balance between technological advancement and the cultivation of human capital, which is essential for long-term business success in the era of digital transformation