The Future of Employees and the Transformational Role of Human Resources in the Job Market: Challenges, Strategies, and Personal Brand Development

Abstract

The corporate world is in constant transformation, driven by factors such as globalization, technological advances, and changes in social expectations. This paper explores the essential characteristics of future employees, the impact of current challenges such as artificial intelligence (AI) and remote work on Human Resources (HR), and the growing importance of building a personal brand in professional development. Analyzing the required skills, the challenges HR faces, and strategies to increase visibility in the market, the paper concludes that HR professionals must position themselves as strategic and innovative agents. Furthermore, it emphasizes the need to adapt to the new dynamics of work and develop a solid personal brand to ensure relevance and leadership in the labor market.