Swot Analysis for Mariott International: In comparison with Hilton Hotels & Resorts and Jin Jiang International

Abstract

It goes without any hesitations that Marriott International is a multinational hotel company that was founded in 1927 and the company is not going to lose ground. The company’s portfolio includes 6.080 hotels with a total capacity of 1.190.604 rooms under the trademarks owned by Marriott International, but only 22 hotels with 9,900 rooms are owned by the company, the rest are franchised or managed.

As one of the most powerful brands in the world, Marriott has gained unconditional consumer acceptance, customer preference, unparalleled international reach and a reputation for excellence. Company’s mission is to occupy and maintain a leading position in the hotel services market, showing special care for guests, business partners, employees, and society.

Marriott International has built strong brand image with the help of the right marketing which can be changed depending on the countries and cultures. Brand components include logo, corporate colors, corporate website, correctly selected advertising candidates and influencers.