SELECTION AND JUSTIFICATION OF STRATEGIC DEVELOPMENT OPTIONS ASIA GAS PIPELINE, LLP

Abstract

As part of the analysis of the current situation of the company, we have identified recommendations to improve the strategic management of the company. This article is devoted to the development, justification of measures to improve the strategic management of Asia Gas Pipeline, LLP.

The key role in the realization and subsequent implementation of measures is the development of the company's strategy for 2023-2026, which will be aimed at increasing the company's revenues, improving its competitiveness in the market and introducing a system of strategic approach in management.

Currently, researchers and practitioners in the field of business management emphasize a number of tools for selecting the company's development trajectory. The most popular tools include: M. Porter's models, benchmarking, the matrix of the Boston Consulting Group matrix variation (BCG), SHELL/DPM model, Ansoff matrix.

To select and justify the strategy of Asia Gas Pipeline, LLP we have chosen the SHELL model, as this tool was developed by the oil and gas company of the same name, and the Ansoff matrix to specify the strategy.