Democratic Engagement in the Digital Age: Leveraging Technology for Inclusive Governance

Abstract

Topics initially discussed in the media often find their way into broader society through personal conversations. These public dialogues play a significant role in shaping opinions on key societal issues. Public opinion is formed by those who take part in these discussions, with its quality depending on both the depth of the discourse and the number of people involved. The primary objective of this research is to assess the impact of media on the quality of public opinion.

The study surveyed 338 individuals from various social groups, including laborers, government employees, professionals, students, and homemakers from Pakistan’s provincial capitals. The survey, which included 48 questions, was adapted from a model by Kim et al. (1999) to fit the local context. The findings indicated that topics frequently featured in TV talk shows were more likely to be discussed in personal conversations. Additionally, the inclusion of multiple perspectives improved the depth and quality of public opinion.