THEORETICAL FOUNDATIONS OF DESTINATION MARKETING AS A TOOL FOR PROMOTING KAZAKHSTAN AS A TOURIST DESTINATION

Authors

  • Khozhayev Marat Candidate of Geographical Sciences, Senior Lecturer of the Department of Recreational Geography and Tourism, Faculty of Geography and Environmental Sciences, Al-Farabi Kazakh National University

Keywords:

destination marketing, destination marketing organization, promotion, tourism brand, tourist destination, tourism market

Abstract

This article discusses the theoretical foundations of destination marketing as one of the main tools for promoting tourist destinations in the international tourism market. The main principles and constituent elements of destination marketing and the features of the application and use of this marketing tool in promoting the tourist product of a particular country are analyzed. The main directions of work of Destination Marketing Organizations (DMOs) and their role in the development of the tourism industry of countries and increasing their attractiveness for foreign tourists are considered. The role of destination marketing in the positioning of Kazakhstan in the international tourism market is analyzed

Published

2023-05-22

How to Cite

Khozhayev Marat. (2023). THEORETICAL FOUNDATIONS OF DESTINATION MARKETING AS A TOOL FOR PROMOTING KAZAKHSTAN AS A TOURIST DESTINATION. Theoretical Hypotheses and Empirical Results, (3). Retrieved from https://ojs.publisher.agency/index.php/THIR/article/view/1545

Issue

No. 3 (2023): Theoretical Hypotheses and Empirical Results

Section

Geographic Sciences