OPTIMIZATION OF BRAND STRATEGY UNDER THE INFLUENCE OF ARTIFICIAL INTELLIGENCE

Abstract

Due to the advancements in Internet technology and the rapid progress of artificial intelligence, intelligent technology products have experienced significant growth. However, various factors have impacted the marketing performance of these products in recent years, such as issues like data breaches. Particularly, due to increased market competition, marketing intelligent technology brands has become increasingly challenging. This study aims to analyze the current state of brand marketing for intelligent technology within the context of artificial intelligence and propose strategies for optimizing the marketing of such products. The objective is to enhance the effectiveness of brand marketing efforts in the field of intelligent technology. By utilizing artificial intelligence and the principles of brand marketing, this study conducts investigations and experiments on intelligent technology brand marketing. It examines the current status and identifies the existing issues. Furthermore, it presents specific optimization strategies for brand marketing, considering marketing approaches, product types, product pricing, and product development from the perspective of internet marketing. The experimental results reveal a decline in the year-on-year growth rate of turnover for smart technology brands. In 2019, the turnover growth rate was only 3.24%, significantly lower than that of 2015, indicating a decrease of approximately 33%. Currently, there are several issues with the marketing strategies employed by intelligent technology brands, highlighting the urgent need for optimization in this area