International Experience in Dental Business Marketing

Abstract

The paper “International Experience in Dental Business Marketing” examines marketing strategies used to enhance the attractiveness and expand the scope of dental services across different countries. It explores approaches for improving these strategies and identifies effective methods for integrating marketing practices into specialized dental institutions.

The study reviews scientific literature by foreign researchers, enabling a comparative analysis of marketing strategies employed in similar and related sectors internationally. The research methods and methodological approaches discussed in international academic sources provide a foundation for selecting and applying suitable research methods for this study.