Internationalization Strategy of National Firms: Global Challenge in Digital Global Economy

Abstract

The growing process of globalization alongside with fast development of IT and ICT technologies and digitalization create a demanding need for national firms to internationalize their activities and seek for the global markets in order to maintain competitive advantages ta national and international level or simply to increase their market shares for more economic and commercial benefits. The apparent advantages of internationalization is expressed in  access to new foreign markets, resources out of the national countries, international customers, bigger fool of talents, new knowledge, as well as expanded value chain participation, brand strengthening, acquiring international business experience, risk diversification. The article outlines key benefits and strategy directions for national firms, among them SMEs to compete globally and underlines the importance of national economic policy to advance and support national companies through different measures and policy tools.