THE STUDY OF THE CONCEPT OF HERO IN ENGLISH LINGUOCULTURE

Abstract

As far as the period of the New English has not yet finished and continues to the present day at which its speakers are now, we have decided to study the concept of a “man-hero” in the linguistic picture of the world of the modern British people.

Public opinion is closely connected with ideology, which means using the image of a hero for the subsequent construction of social self-determination of both the individual and society as a whole.

It is proved that the image nowadays most often acts as an image - a largely distorted, illusory, embellished, symbolic sign of things, personality or events that dictate a certain type of behavior to its carrier. However, in modern English society, which is dynamically acquiring the features of an informational society, image is increasingly becoming the main means of representing reality. That is why the character of the hero needs the active support of his specific, more justified, positive image.

Another design of the figurative field is a stereotype, which can be attributed to a specific group of attitudes that significantly affect the perception of information by those people who possess them. One of the types of the most common stereotypes according to V. Plakhov are stigmas that mean that the hero is just a label by which a person is singled out in the general mass.