Professional skills needs’ assessment in tourism and hospitality sector

Abstract

This research assesses the professional skills needs in Georgia's tourism and hospitality sector post-COVID-19. It aims to identify required professions and qualifications, improve existing education programs, and suggest new ones. The study analyzes employer surveys and finds a steady recovery in the private tourism sector, but a shortage of qualified personnel in various regions is hindering growth. Employers tend to recruit personnel without involving educational institutions. In-demand professions are identified, and three essential lacking skills are highlighted: languages, problem-solving, and independence. Key competencies required include communication, customer service, and work attitudes. Employers attribute the skills gap to inadequate vocational training and teacher quality. Recommendations include emphasizing practical training, updating programs to market demands, and aligning them with international standards. Unpopular professions require awareness-raising efforts. Strengthening cooperation between educational institutions and the private sector is essential, fostering internships, employment, and program development. The research reveals that educational institutions rarely consult with employers to develop relevant programs. However, 77% of employers express readiness to partner with vocational educational institutions in a dual approach to enhance professional education. Overall, this research contributes valuable insights to facilitate sustainable growth and address skill gaps in Georgia's tourism and hospitality industry. By aligning education with market demands and fostering closer cooperation between the private sector and educational institutions, the industry can better equip its workforce, meet employer needs, and drive the country's tourism and hospitality sector towards greater success and resilience in the post-pandemic era.