The Importance of Marketing Models in Digital Marketing

Authors

  • Nino Tchanturia PhD student, Caucasus International University, Tbilisi, Georgia. Assistant professor, Georgian International University GIU, Tbilisi, Georgia
  • Rusudan Dalakishvili David Aghmashenebeli National Defense Academy of Georgia, Gori

Keywords:

Digital Marketing Models, Strategic Planning, Customer Behavior Analytics, Performance Metrics, Marketing Innovation

Abstract

Abstract

The dynamic nature of digital marketing makes it imperative to apply structured frameworks for guiding strategy and execution. Marketing models thus become critical tools for clarity, identifying behavioral patterns, maximizing resource allocation, and measuring success. This study focuses on introducing the concept of marketing models to the digital marketing sector, especially their role in strategic planning, adaptability, and innovation development. It brings an in-depth review of such popular models as SOSTAC, AIDA, and the RACE Framework, marking their uses during the navigation of the complexity that comes along in the digital landscape.

Published

2025-01-13

How to Cite

Nino Tchanturia, & Rusudan Dalakishvili. (2025). The Importance of Marketing Models in Digital Marketing. Research Reviews, (8). Retrieved from https://ojs.publisher.agency/index.php/RR/article/view/5098

Issue

No. 8 (2025): Research Reviews

Section

Economic Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.